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DraftKings and Barstool Sports are in Partnership Talks

DraftKings and Barstool Sports are in partnership talks. They appear to be in advanced discussions regarding a marketing partnership. This could see the sports media entity reenter the betting space following its recent divorce from Penn Entertainment. This would seem to be a more traditional partnership that would see Barstool Sports promote DraftKings odds and

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Sportsbook Operators Boosted Ad Spending During NFL Season

Sportsbook operators increased advertising during the 2023 NFL football season. This should come as no surprise to anyone. Football, in particularly the NFL, is the most bet on sport in the United States. EDO Ad EnGage estimated that from September 1st through December 26th advertising on television increased 10% to $237.8 million. They did not

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