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Sportsbook Operators Boosted Ad Spending During NFL Season

Sportsbook operators increased advertising during the 2023 NFL football season. This should come as no surprise to anyone. Football, in particularly the NFL, is the most bet on sport in the United States. EDO Ad EnGage estimated that from September 1st through December 26th advertising on television increased 10% to $237.8 million. They did not […]

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FanDuel CEO Forecasts Profitability Amid Rising Competition

FanDuel CEO Amy Howe recently reiterated that the largest US online sportsbook will be profitable this year. This is even though the landscape is growing increasingly competitive. They were already profitable the first half of the year. FanDuel and DraftKings currently combine for 76% of the US online sports wagering market. So what do you

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