DraftKings Reignmakes Seen Boosting Profits, Revenue
DraftKings Reignmakers is a fantasy sports game played with NFTs. If you are not familiar with NFTs they are non fungible tokens. Its a big thing these days that we won’t get into in this article. Reignmakes is a prime example of blockchain gaming and could be accretive to the operator’s top and bottom lines.
Just over two years ago, the Boston based sportsbook operator announced plans for DraftKings marketplace, democratizing access to NFTs in the process. Through reignmakers users accumulate collections of gamified NFT cards. They then use these cards to play in contests on DraftKings for real money. They estimate that over the next four quarters, the NFT based fantasy game will drive revenue north of $70 million, or more than 3% of DraftKings total, while accounting for as much as 5% of the gaming company’s profits.
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